This morning the alarm was set for 6:00. I really didn't want to get up that early, but I had a long list of things that had to be done before we left for exercise at 8:00.
I was burrowed into the covers, surrounded by my favorite pillows, hoping for a little more sleep when the radio blasted me with "I'm lovin' it!"
I don't know about you, but I think that ad campaign for McDonald's STINKS!! I don't care for the rap style presentation, and I don't care for the message, either. It's clearly aimed at very young, very juvenile listners.
Gone are the days of "Hold the pickle, Hold the lettuce, Special orders don't upset us," or "Have it YOUR way." Those of you who are a little older may remember "You deserve a break today," or you might be able to sing the entire jingle that starts out "Two all beef patties, special sauce, lettuce, cheese...."
I equate the "I'm lovin' it" campaign with the 501 Jeans commercials and the car commercials that don't talk about their product. This campaign is not about loving McDonald's. It's about being KEWL! It's about image, not the product, and, it's been my experience that those commercials that talk about the image of the buyer don't have a lasting impact, because the buyer can't remember what the product is!
Lines like "Where's the BEEF?" or "Nut'n'Honey!" or "Atsa spicy meatball...", or even "AFLACK" are memorable, and they help you identify the product, rather that getting you to buy the product because YOU are kewllllll. I suppose that it is commentary on the crappy quality of our products, that we have to avoid describing them, and focus on the buyer instead.
I'm shifting my radio over to the alarm. I don't want to hear "I'm loving it" first thing in the morning any more.